WEBVTT
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My business is your business.
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It's all up in my lady business with me.
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Very neatly.
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Welcome to All Up in My Lady Business.
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Today I'm uh back on with uh Melissa, the reason for the season, who's giving like the skull cap.
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Did you make that?
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I didn't make this one, no.
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Which is weird because you make a lot of great stuff.
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I do.
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Uh, but it was giving Captain Turbot vibes.
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Yes.
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I mean, this is definitely like remember when I came in the office the other day and I was like, uh, I'm going for like kindergarten or kindergarten teacher on an island outside of Maine.
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Yeah.
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Yeah.
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Um, I like to say that my that my style is middle school art teacher.
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I probably should cross it with something because I'm not very I'm not very artistic.
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But um glad to have.
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Also, is it that you're not very artistic?
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Oh, well, I I mean I I can't use my hands to make art.
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Um I'll chew on that.
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Why don't you think that's true?
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That you can't use your hands to make art?
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Oh, I mean, I okay, all right.
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I see what you're saying.
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I I see what you're saying.
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I have a I have a I have a sewing machine right back there.
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I can make yeah, sure, I guess, yes.
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Okay.
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Uh basically what's happening right here is I'm uh I'm um devaluing uh historically women's work.
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Yeah.
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No, uh go ahead and take that back because it's a lie.
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Anyway.
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Bring it back.
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Sing it back.
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And take any more songs after yesterday.
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Like I need like a whole just complete brain's I mean it was great.
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Like my brain is we should talk about it a little bit, what happened yesterday.
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But um Melissa, I'm getting good feedback about our the first episode of You has aired.
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And so it's it's in the ether, yeah.
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Well, I mean, I knew it had aired, but I'm surprised about the the positive feedback having to do with my involvement in any way, shape, or form.
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Oh my god, Melissa.
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Look at this lack of self-esteem that we were both operating within.
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Now listen, I okay, touche, but also like I don't know, whatever.
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This is episode five, four of us doing this.
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I uh Paul, uh DJ Paul Simpson, shout out if you're listening.
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Um said that he listened to it and I didn't even know how to respond.
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I was thinking to myself, like, as soon as the words leave my face, I have forgotten what they were.
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And so uh without re-listening, which I haven't done, I have I have no idea what he's responding to in any way.
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Uh my friend Mark Masters, shout out Mark Masters.
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He's always been he's been he's been such a great listener.
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I he's like so nice to me about the little podcast.
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And he's a podcaster too, and a very well-respected music journalist.
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Uh, and he he really enjoyed uh the prints and the resolution.
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So, you know, uh we uh we're clever.
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Spread the clever.
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Um, but uh if there's anything we excel at, it's pun making.
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It truly, it truly is.
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So I do think we may should talk about the training process and how um yesterday, because that was that was cool.
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Do you want to talk about that?
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Yeah, last night in Pillow Talk in the Riddle House, it was all about just like yesterday being a strong example of the transformation of our processes and how beautiful things can go when everyone is committed to their part in the process.
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And I think that there I still have the right seats.
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Yeah.
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I think I was still holding on to some skepticism or just like, you know, if I don't control this with an inch of its life, the possibility of it going right is like da-da-da-da.
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Um, just in my head, you know, my internal dialogue.
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And uh, I didn't let the internal dialogue influence my behavior, you know.
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I still let I've been like, nope, you know, and the and the spirit of the let them of it all.
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I'm like, you know, they we've made a determination and it all went so be better, better than if I had inserted myself in any way.
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Yeah.
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The very the the I don't agree with that.
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I feel like had you inserted yourself and I was staying.
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It's wax from uh I I got I got a bikini wax before I got on this call.
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Um from candle making.
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Okay, you guys.
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No, no, no, no, no.
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I was I'm going to Panama on Saturday.
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I can't, I can't look like I've got bad things happening down there.
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Anyway, yeah, it all went great.
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Let's tell them what it was.
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So uh so basically, um I guess we're gonna fast forward, I guess, through the timeline.
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Historically, so the process of getting DJs to come and work for me at Toast and Jam started off with obviously just me.
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And then I had quickly needed more DJs because I was getting more leads than I could handle.
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This is 2006, by the time I had to start adding people in.
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I started If I launched in November of 2005, and by March of 2006, I was like, I can't do this alone anymore.
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And uh I had recruited and I didn't I wanted to make sure that anybody who worked for me wasn't coming in with bad habits.
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So I didn't want to hire anybody who'd been a DJ before.
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And so, and I also didn't know many DJs.
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Like I don't live in DJ culture, I don't go to the hire ladies, right?
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You were trying to like represent, and there wasn't a huge population of ready.
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Women, yeah, women ready ready to join your company right out of the gate.
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Yeah.
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So I um I initially recruited Kate and Rachel, who were um DJs and WLEW, which was the first radio station that I'd worked on.
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And I may have already told this story, but uh I I had met them at this place called the Pizza Bar, which went on to be the Continental, and I think it might be called something else now.
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Um, but I wasn't even sure which one was Kate or Rachel when I met with them, and I still didn't know after the meeting.
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But anyway, I brought them in and I I basically just had them shadow me at weddings and I told them exactly how I do things, and then they just did that.
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I for you know, until I had Sebastian, I was able to train every DJ that came because I was still doing doing, you know, between 40 and 60 weddings a year at that point, which is not even that many.
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I mean, it is a lot, and it is a lot, but but not not a lot compared to what y'all were doing back then, like, which was a murderous, insane number of weddings, double bangers, triple bangers, like all through wedding seasons.
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So yeah, yeah.
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I mean, we were we did too many weddings back then.
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So I was I had my hand in training everybody.
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And then once I had um uh kind of stepped back more after I had Sebastian, I wasn't doing as many weddings, so I didn't have any as many opportunities to train people.
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You know, I would take, I would take a new DJ every single time I DJ'd because there were so few events and I would get the people and I would so I would get some element of it, but everybody there was so trained by me that it was very easy to go, like just go out with Allie or go out with other people.
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And they would still, it would all be very similar to what I was doing.
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And then I would say, like, you know, not to interject, but just from what I've learned for the past few years, is that like it wasn't so much as like they needed to like copy you exactly.
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It was more about like sort of the core values of the company, right?
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And like making sure that you were doing these like certain things that are things that you would think of until you did them wrong, and everyone was sort of able to benefit from you telling them in advance this is why you you want to do it this way, because you know, of this.
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And then people, of course, develop their own sort of voice and how they do it.
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Um, but the core essence of like showing somebody how to use a microphone is so that they don't get up there and then make you look bad and make themselves look bad, and everybody in the room be like, what?
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Um so anyway, so like degrees of separation away from Mary for a long time were um, you know, pretty you could trust that like if you had been trained by somebody who was trained by you, that the core message was getting through and you might do it a little bit differently, but that as long as that core core aspect of the training was um at you know, yeah, driving it, that it was working.
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And the proof was in the pudding, as they say, because we continued to get great reviews, like we continued to operate as if I was the person that was doing all the training, so so I knew that it was all going well.
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And then um COVID.
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COVID and we we just kind of lost the plot a bit just because we were trying so hard just to keep our heads above water.
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And I don't even took anybody out with me.
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I don't think I I must have, I must have taken some people out here and there, but no one I I wasn't doing any training and um the the the people that were that were mostly training were people that didn't that weren't even trained by me.
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I was just kind of crossing my fingers and hoping that things were going.
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Uh yeah at that point.
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And and so basically now it's gobbled, right?
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Yeah, there was a lot of gobbledygook on good going on, and then we didn't hire anybody for god two years.
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Yeah, I think we hired I don't think we hired a DJ for two years.
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And so, you know, you have people that age out of the system, and so we had people that were leaving the company, some people, you know, a lot of people there were people that left.
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And uh and it was always good.
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I would I mean for the most part, there's some people that left.
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I wish it would k it would kill to have them back in my heart my life, but people move on.
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Anyway, my point is is that we didn't we didn't hire for two years and um the DJs that were coming in weren't necessarily trained by me.
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And so when I realized and we started getting a bunch of complaints, and that was the that was the real I wanna I'll I'll soften that by saying a bunch of complaints relative to the number of complaints we had ever gotten.
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It's still a pretty small number of complaints relative to the number of events we're throwing annually, but just way more than we had ever Yeah.
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I mean we would usually get like a complaint a year, and it was usually kind of bullshit.
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Yeah.
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And now we were getting like five or ten, and which is like, and that I don't deal well with that kind of feedback.
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And most of those complaints were bullshit, but some of them had some grains of truth in them.
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And then I started getting panicky about um the people that were out there representing the company.
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And so you learn what the complaint was about and be like, wait a second, we shouldn't be doing this this way, you know, at all.
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And granted, like, you know, there was always, I think, some way that you could see what the DJ was thinking and why they did what they did.
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It wasn't like just gross negligence, like ever.
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And it never was.
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Never I've never had a client where I felt like the DJ was just like didn't care.
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It was like it was more like, how did why did that even happen?
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Easy things that if they had been trained properly, likely would not have occurred.
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And so sometimes those things had to kind of come through to realize like, wait a second, this shouldn't be happening if they were doing it this way that is actually the process that it should be done.
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Well, and you know, and you know, and not to mention that we had to do some kind of soul searching on our side too, because you know, we we also realized that when we did like a postmortem on what happened, you know, there were things that we could have done in the sales process that would have alleviated a lot of these problems.
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And so, like this kind of goes back to like my training in general, comes from a place of like, I am very much, if I do something wrong once, I never want to do it wrong again.
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And so I always want to figure out what I did wrong and so I can correct it so it never happens again.
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Some people don't do that, and that's you know, they just want to keep doing making the same mistakes over and over again and then being being surprised why it keeps happening.
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And I'm I just I don't I don't operate that way.
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And so to do the postmortem on how we were doing things wrong once we brought the sales in-house was you know, realizing that, you know, a couple of the weddings we had complaints on had less than 80 people, you know, or uh on Sunday afternoon.
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And the thing is to one one person in the coupling, you know.
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Well, that's that's a difference.
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Being in a meeting with a client and saying, we're gonna give you an absolute rager, and it's like, how many people are coming?
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75.
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Whoo, uh, how many, what's the what's a friends versus family?
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Oh, 85% family and you know, 15% friends.
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Uh and it's like, okay, well, that not that that's impossible to turn into a rager, but it's a little bit harder.
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Setting expectations.
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Yeah.
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And then my game.
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But the really good point was when you kind of raised there, which was that both cup both halves of the couple weren't in attendance.
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So if both people aren't in the meeting with the DJ, then one person is the union rep for the for the whole relationship.
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And, you know, to be fair, for the most part, when people are getting married, they've only been together, I would say three years, maybe five years.
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Yeah.
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Three to five.
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And so you can learn, you learn a lot about a person in those five years, but you don't learn everything.
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And you certainly aren't spending that much time with their family.
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And you aren't, you aren't looking at their family through the lens of are these people fun?
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Or, you know, they you they had like the bride hasn't gone to 80 million weddings with the groom side of the family and doesn't know that come on, Eileen is like, you have to play it.
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You know, so if one person is there and they think they know this person so well, they we don't need the other person there.
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We only need the one.
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And that just is patently untrue because usually what happens is you get to the wedding, the groom hasn't been at any of the meetings, and all of a sudden it's like, you know, they get to like the last 10 minutes of the wedding, and it's like, wait, they haven't played Come and Eileen yet.
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And it's like, well, we didn't, we didn't know that was a must play, you know?
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And so, but instead of getting mad at the the half the half of the couple that was making all these decisions to try to get the other person to be to participate more, we then become the problem because we didn't read the client's mind.
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And so you really need to have both people there in order to be able to get all the information that you need in order to make that happen and make that that event go well.
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So we learned that in in the analysis and then immediately incorporated those um, you know, that feedback and that, you know, setting that expectation with our couples because they might not realize that, right?
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So the table is the expertise and the, you know, the recommendations that are gonna help them get the wedding that they want.
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And one of those is uh group participation is, you know, key to success.
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Yeah.
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So and I think also that I just think I think I think we've talked about this before, but just I feel like this is just a more complainy generation that, you know, they they're they're willing to, you know, things that wouldn't have been that big of a deal.
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I think that they're just, you know, you're you're encouraged to write a review about the role of toilet paper you bought on Amazon.
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So like they assume that everybody wants their opinion on everything.
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True.
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And I always think, I mean, whatever feedback we've ever gotten, positive or negative, I think always gives us something to reflect on and something to look at and be like, is this something that we should adjust or is this an you know a fringe, you know, case?
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But good and bad feedback is or you know, bad feedback, I think it's good feedback.
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It's all yeah, it's all good, but it really I think started to make us realize like what we expected was our product out there and the world wasn't exactly living up to uh in some cases what we hoped.
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And so trying to like refine the the training and um and so the thing that we've been talking about, right, was yesterday we held our first training showcase at the joint.
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I finally was able to find a an excellent DJ manager that um understood the assignment.
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Chris, gee, love him so much.
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And uh he basically spent the last, I guess we hired most of those people in March or April.
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Yeah, it's baffling to me, but that it's already been that, you know, um and so we we uh we got to um we used a venue that we love that we work at all the time, joinery.
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Uh shout out Shay.
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I love that.
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And we so Chris spent the last eight months training these DJs and getting them all up and running.
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And then we did I we'd never done anything like this before.
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And I was like, because I I just needed to like, you know, it's like I remember going to see a DJ and their their speakers were slightly they weren't level.
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And I'm like, how did that happen?
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Like, not level speakers is uh it's just like little things where I'm like, how did how did you know?
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So then I realized people aren't thinking as globally as I need them to.
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So we had Chris do all this training, they've been all just working really hard.
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And then yesterday we did this thing where we got the venue and then they had to come in, set their gear up.
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I gotta see what their gear looks like, I gotta see how they set their gear up, what does the table look like when they've done, when they're done setting it up, what do they think looks good?
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Uh, and then what I what actually looks good as far as I'm concerned.
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And then we did fake, they had to line us up this fake wedding party, um, and then introduce this fake wedding party into the room, and then go into the first dance, and then uh do a speech and then go into the parent dance, and then they had to spin like 10 to 15 minutes of a dance set that you would play for general dancing.
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And they had a lot of freedom on the music to choose.
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Uh, and I gotta say, they all they all basically killed it.
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I danced my butt off.
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We danced all day long.
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Uh, it was so fun.
00:18:00.720 --> 00:18:13.359
Um, and it was just like, you know, you talk frequently about how, you know, COVID was kind of the end of the organic training, right?
00:18:13.519 --> 00:18:30.319
Like of people just being in the same room and kind of learning how to have a first meeting with a couple, how to, you know, do certain things, what songs are working on dance floors, what's starting to get stale, and just those conversations just flowing and not being scheduled and programmed and whatever.
00:18:30.559 --> 00:18:45.519
And yesterday was like, I think, aside from the the staff meetings and the the bass camps and the kind of uh for those who don't know what a bass camp is for toast and jam, like our ongoing training, intermittent, you know, meetings.
00:18:46.000 --> 00:18:56.400
We do a it's like a monthly get together at the office where um is it is B A Stopical B-A-S-S-B-A-S-S camp based.
00:18:57.039 --> 00:18:59.519
And we do like weird skill shares at those.
00:18:59.680 --> 00:19:04.160
So we esoteric weird mixing, you know, things.
00:19:04.240 --> 00:19:05.200
I learned so much.
00:19:05.359 --> 00:19:17.920
But yeah, so it was the first time that I had seen sort of that like I the highlight for me was Jennifer getting there and then Siobhan was setting up, and then like Jennifer ran over and gave Siobhan a hug.
00:19:18.160 --> 00:19:31.920
And I know it really did like touch my heart because I was just like, this is what's so great, is just like, you know, you start this journey with like this cohort of people, and you're all kind of learning a new thing.
00:19:32.079 --> 00:19:43.920
And like I've felt that kind of camaraderie in in my life, and I know how great that is when it's genuine and you feel like you have these people around that are really meant to be there to support you and help you and share an experience.
00:19:44.079 --> 00:19:51.680
And those two, you know, running together and kind of giving each other a hug was just really like the the cherry on the training Sunday yesterday.
00:19:51.759 --> 00:20:07.039
Um and in general, just getting to be around everybody and you and Chris being, you know, your mate of honor speeches for Chris and you know, all of the hilarious loops that you threw them for at various stages.
00:20:07.200 --> 00:20:29.759
And yeah, it was just like it, it it was a real window into what's possible when, again, everybody's just kind of in the right mindset, has the same goals, sharing the same values around what they're doing, um, and genuinely feeling like supported and there's no ego and like you're not coming at this with like a, you know, I don't know.
00:20:29.920 --> 00:20:31.599
Just everybody had such a great attitude.
00:20:31.680 --> 00:20:34.400
It was so well, and I just had to be nitpicky.
00:20:34.480 --> 00:20:38.559
Like that's the thing, is like I there was no, there really weren't any like giant red flags.
00:20:38.640 --> 00:20:43.440
It was like my, you know, it was very nitpicky, like, you know, make sure your tablecloth is straight.
00:20:43.599 --> 00:20:56.000
And, you know, like, you know, like when we do introductions, like, you know, well, this is a little more details than Pad will want to have, but like it was kind of like where like where's the destination that they're gonna walk to when they walk into the room doing introductions?
00:20:56.160 --> 00:20:57.680
Like, you know, and they'd be like, I don't know.
00:20:57.759 --> 00:20:59.119
And I'm like, well, you need to know.
00:20:59.200 --> 00:21:04.640
Like you need to like, I make it up, you know, even if you don't know, just say it with authority and they'll do it.
00:21:04.799 --> 00:21:10.720
Like they are just sheep at this thing and they just need you to like get them through the night until you can get to the dance party.
00:21:10.960 --> 00:21:24.160
And a lot of the training that, you know, that I that I want to put the DJs through this they understand is that, you know, I don't, I don't think of like the wedding as something like they're kind of just rolling their eyes and looking at their watch until the dance set starts.
00:21:24.319 --> 00:21:29.759
Like every single part of the night is important because if any part of that night goes wrong, it's gonna fuck up the dance party.
00:21:29.920 --> 00:21:37.440
And so if you, you know, you need, you know, the ceremony has to happen, cocktail has to happen, introductions, cake cutting, all these little things that have to happen.
00:21:37.519 --> 00:21:39.440
And you have to be able to schedule those things in.
00:21:39.519 --> 00:21:43.119
But if one goes wrong, it sets off a what do they call that?
00:21:43.519 --> 00:21:44.799
For the uh chain reaction.
00:21:44.960 --> 00:21:54.799
Um a chain reaction for everyone, the couple, for the DJ, because now you're stressed, like caterer, photographer.
00:21:55.279 --> 00:21:55.759
Yeah.
00:21:56.079 --> 00:21:59.759
So um it is a you know, a huge amount of of response.
00:22:00.079 --> 00:22:16.720
Responsibility, but I thought yesterday was just like, I don't know, the best example of how you can kind of show up and and and prime them for what these like little mistakes are just in doing it in real time, I think just calibrates your ability to anticipate.
00:22:16.880 --> 00:22:18.960
You know, you're like, okay, wait, I'm lining people up.
00:22:19.039 --> 00:22:29.920
Now I'm always gonna see Mary in my head, you know, holding the microphone down by her side when she's giving her speech, you know, and like remember like, no, you have to put it, you know, up to your face.
00:22:30.079 --> 00:22:46.079
It was also kind of nice to see just like the continuity of everybody kind of had the same message about how to hold a microphone, which I suppose has to do with there is really one way that you should be holding a microphone, but uh that they all knew what that was and were able to communicate it uh was fun.
00:22:46.160 --> 00:23:02.640
Uh I was my my other uh highlight just for myself was when we were doing the mock lineups uh for being introduced into the reception as the bridal party uh was getting assigned Jinx monsoon uh and then kicking her to the curb and getting Trevor Lawrence instead.