All Up In: Disrupting PR with Marin Richardson

Being a journalist is not for the faint of heart. Not only are you working long and unpredictable hours, but you’re often coming face to face with devastating news events, all of which can take a toll on your mind and body. That was the experience of today’s guest, Marin Richardson; an award-winning journalist who earned her master's in Broadcast Journalism from Columbia University and spent over a decade holding various positions on the newsroom floor, including being an On-Air National Correspondent for CBS. Her experiences within the industry led to her becoming the CEO and Founder of Disrupt PR — a groundbreaking agency for disruptors and forward-thinking entrepreneurs — that was named Best New Agency by Agility Solutions in 2023. In today’s conversation with Marin, we discuss the challenges of broadcast journalism, her transition into Public Relations (PR), and the founding of Disrupt PR. We get into the nature of disruption, the ethos behind her agency, why she loves clients who say yes to everything, plus a whole lot more. Tune in for Marin’s thought-provoking insights and get the scoop on disruption, journalism, and the future of PR!

Key Points From This Episode:

• Get to know today’s groundbreaking guest, Marin Richardson.
• A rundown of her career in journalism and her transition into Public Relations (PR).
• How journalism provided her with excellent training for working in PR.
• The circumstances that led to her founding Disrupt PR.
• Why Marin identifies so strongly with the term disruptor.
• The character traits that typically accompany being a disruptor.
• Why disruptors tend to make such good entrepreneurs.
• What Marin looks for in her employees and the qualities she values most.
• An overview of Disrupt PR’s target audience.
• How they select the clients they want to work with.
• Why their ideal client may not exist yet.
• Unpacking what success looks like for their clients.
• Why she loves clients who say yes to everything.
• Examples of what has caused Marin to let go of clients.
• The type of companies that Disrupt PR would like to work with.
• What you can expect from Marin and Disrupt PR in 2024!

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Links Mentioned in Today’s Episode:

 Follow Marin Richardson on LinkedIn
Check out Marin Richardson’s Instagram

Hear the latest from Marin Richardson on X
Visit Disrupt PR’s Website
Follow Disrupt PR on Instagram
Reach out to Disrupt PR on Email
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